Your Instagram DMs,finally working 24/7
SetterFlo is the AI appointment setter that books qualified calls whilst you coach.
Sign in with Instagram, customise your setter's voice, and watch calls get booked for you.
Trusted by coaches, brands, agencies
Backed by
coach_jamie
Active now
Hey! Saw your post about business coaching. How much do you charge?
2:34 PM
Hey! Great question 😊 Before I share pricing, I'd love to learn about your situation. What's your biggest challenge right now?
2:34 PM
I want to scale to 20k/month but stuck at 8k
2:35 PM
That's exactly where most of my clients start! Let's hop on a quick call to see if we're a fit. I have Tuesday 2pm open — does that work?
2:35 PM
Message...
Instagram brings the leads. Your DMs kill the deals.
Slow Responses
By the time you reply, they've moved on
Inconsistent Follow-Ups
Leads ghost because you forgot to follow up
Setter Drama
High turnover, re-hiring, missed commissions, constant micromanaging
Drag to compare: Before vs After SetterFlo
@fitness_sarah
Hey, is this still available?
@coach_mike
I'm ready to sign up!
@biz_owner
What's the price?
@startup_jen
Hello?? Anyone there?
@wellness_pro
Can we chat today?
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@fitness_sarah
@coach_mike
@biz_owner
@startup_jen
@wellness_pro
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12
Calls
How It Works
Meet your new setter. Never sleeps. Never forgets.
Sounds exactly like you.
Sign Up With Instagram
Connect your Instagram account in one click. No API keys or complicated setup.
One-click OAuth connection
Train Your Setter's Voice
Paste your best scripts, set qualifying questions and adjust the tone. SetterFlo learns your style, typos, fillers, and all.
Sample Response:
"Hey! Thanks for reaching out. Before I share details, what's your main goal right now?"
Go Live & Watch It Work
Your AI starts conversations, qualifies leads, handles objections, and books calls directly into your calendar. All inside Instagram DMs.
24
Active Convos
8
Calls Booked
Why SetterFlo
Not another chatbot. A real setter that works.
Trained on proven converting scripts from real high-ticket setters.
Features
Full control. Zero guesswork.
Live Conversation Feed
See every DM in real-time
Comment to DM
Someone comments on your post or reel, SetterFlo slides into their DMs automatically
Tone & Script Editor
Adjust your AI's voice anytime
Performance Analytics
Booking rates, response times, qualification metrics
Calendar Integration
Synced bookings, no double-booking
Co-Pilot Mode Toggle
AI warms leads, you close
Plugs into the tools you already run
Two-way sync with your calendar and CRM, so bookings and lead data land where your team already works.
Advanced Profile Intelligence
Unlike spray-and-pray approaches, SetterFlo analyses each prospect's profile to qualify leads before engaging.
This means higher conversion rates and more qualified calls.
Bio Analysis
Reads and understands prospect bios to identify ideal clients
Content Review
Analyses recent posts to understand interests and pain points
Follower Analysis
Reviews follower count and engagement to gauge influence
Tag Analysis
Examines hashtags and mentions to understand niche focus
Testimonials
Don't Just Hear It From Us
“Honestly we've tried a lot of AI stuff, but this one stuck. It's simple, does the job and our inbox feels way more under control.”
Charlie Lefever
Agency Owner
“We've tried a lot of AI tools. This one actually works well and sounds like us.”
NoCoded
SaaS Company
“We actually used to lose track of leads in the DMs all the time. With SetterFlo running, we don't really worry about that anymore — it basically just books calls quietly in the background.”
ContentFlo
Content Agency
“Human setters are hit or miss. SetterFlo really shows up every day. The difference is obvious in how many more conversations actually turn into calls.”
Joe Brady
WhosMedia
“Our team used to spend hours replying to messages that led nowhere. Now SetterFlo filters out the noise and just drops the serious people onto our calendar.”
Elevare
Coaching Business
24/7
replies, nights and weekends included
7 days
from payment to live
EN + ES
replies in English and Spanish
See what SetterFlo saves you
$27,636
Annual Savings vs Human Setter
+5
Extra Appointments/Month
$27,000
Additional Annual Revenue
Total Annual Benefit
$54,636
Pricing
Simple pricing. Serious results.
Get started with our Pilot Partner program. Lock in the best price forever.
Pilot Partner
DFY Setup Whiteglove Expert Onboarding. Everything included to get you live and booking calls.
Get Started- DFY Whiteglove Expert Onboarding
- 3 months free (lock-in)
- 1 IG account
- $297/month post pilot (price lock forever)
- Unlimited DMs
- Advanced AI with objection handling
- Comment to DM automation
- CRM & Calendar integration
- Priority support
Starter
DIY setup for coaches who want to get started on their own.
- DIY setup
- 1 IG account
- Unlimited DMs
- Advanced AI with objection handling
- CRM & Calendar integration
Enterprise
For agencies and teams running multiple brands at volume.
Contact Sales- Custom setup
- Multiple IG accounts
- Unlimited DMs
- Dedicated account manager
- Custom AI training
- API access
Questions? Book a 15-minute demo to see SetterFlo in action.
Book a DemoNeed a custom setup or higher volume? Contact sales
Want to earn? Get 25% recurring as a partner
Roadmap
What's coming next
We ship fast. Here is what is on the horizon for SetterFlo.
Voice Notes
Send voice notes in your own voice to handle objections and land the moments in a conversation where tone does the convincing.
Lead Source Tracking via Meta API
See exactly which posts, reels, and stories drive the most qualified leads.
Multi-Platform Support
Expand beyond Instagram to WhatsApp and Facebook Messenger with the same AI setter.
Advanced Analytics & AI Performance Reports
Deep insights into conversion funnels, response quality, and revenue attribution.
Common Questions
Unlike human setters, SetterFlo never takes breaks, never forgets to follow up and never asks for commission. It responds instantly (or with a custom delay), 24/7, in your exact tone of voice. Plus, it's trained on scripts from a pro setter in the coaching space mixed with your own, so it talks like a top performer, not a bot.
Nope (unless you set it to identify to prospects as AI). SetterFlo uses human-like messaging with casual punctuation, fillers, even little typos + corrections (just like a real DM). It builds rapport naturally, references their content, and asks open-ended questions. Most coaches tell us their leads can't tell the difference at all — it just feels like chatting with a super responsive team member.
During onboarding, we collect your offer details, scripts, FAQs and objections. SetterFlo is then trained on your exact language plus a proven playbook from high-performing setters. That means every message feels authentic and tailored to your audience, whether you sell coaching for business, e-commerce, sales, trading, mindset, or hybrid offers.
Yes. SetterFlo has an entire objection-handling library built in, covering price, timing, hesitation and competitor objections. It qualifies leads, handles pushback, and smoothly guides the right ones to a booking. And because it never forgets to follow up, many 'slow' leads convert after a few gentle nudges. As you know, the sales are in the follow-ups!
Absolutely. We integrate through secure, approved Instagram OAuth. SetterFlo never stores your client's personal data outside of your account. And if you prefer, we can demo the agent first on our test account before going live on yours. We're fully compliant with Instagram's terms of service.
Perfect. SetterFlo can run in Co-Pilot Mode — that means qualifying and warming up leads, then passing the best ones to your human setter or closer. This means your team spends their time only on high-quality prospects, instead of chasing every 'just curious' DM.
Sign in with Instagram (one click), paste your scripts, customize the tone. You're live in minutes, not weeks. No complicated API setup, no waiting on support tickets. It's designed to be self-service so you can launch fast.
Yes. Toggle on/off, pause conversations, or take over manually anytime from your dashboard. You're always in control.
Ready to stop chasing DMs?
Start managing your Instagram DMs with AI today. No credit card required.
Apply for Pilot“The only AI setter built specifically for Instagram coaches who want to sound human, book calls naturally, and skip the GHL complexity.”